It’s been a while since we last did a Spotlight feature, but it just makes sense that the launch of brand new clothing brand / record label Lo Note UK (aka LNUK) deserved a little bit more attention than normal.
Both launching a brand and launching a record label are not small tasks on their own, so putting the two together is ambitious to say the least, but Lo Note UK seem to have down the job well and pulled both off. Launching their clothing brand with a collection of six tees titled “WORK THEM”, the brand seems to be pushing a very graphic design driven image that makes for a clean final product, popping with colour in a good way. There also seems to be a strong emphasis on sexy women in the artwork, which let’s face it, is no bad thing, especially when done like this. Launching with six white tees, I’m more than interested to see where the brand goes from here. It’s a strong start and I only hope that there second venture excites me as much as their first.
A handy element of being both a clothing brand and record label is that you are connected in two worlds, and this is evident by the images of both Alix Perez and Hackman sporting Lo Note UK tees well before they went on sale today. I’m sure that they were’nt the only people repping far in advance either. Talking of music, LNUK Records is the music arm of Lo Note UK; launching with a sampler EP featuring the likes of Numan, Hackman, Slevarance and Majora to name but a few – expect to see that dropping digitally this month. Check out some of the tunes from the sampler EP on their SoundCloud in the mean time. Also, LNUK have given us an exclusive tune from one of their artists Bobby Dozen titled ‘Shake’. It’s a hard hitting House tune pulling inspiration from the UK Funky and Electro camps … plus it’s free. Check that out below and make sure you download it, as it will only be available for a couple of weeks.
As if all that wasn’t enough, the folks at LNUK are throwing a rather large launch party at London’s XOYO on August 13th with Jon Rust B2B Reecha, Visionist, Bobby Dozen and AnyGuy B2B SecondLife, which is a sturdy line up of UK Bass Music DJs and producers. Check the flyer at the bottom of this post for more info.
There’s almost too much to talk about with this new brand / label, but that’s by no means a bad thing. I’ve been awaiting the public arrival of Lo Note UK for a little while now and it has always excited me how big they are thinking as a brand, and by brand I mean the entire company, not just the clothing. Take note; this is a great example of how to make an impact on arrival. To get involved and cop yourself some LNUK tees, head over to their online store where you can find all of the WORK THEM collection on sale as of today for £24.99 a pop.
DOWNLOAD: Bobby D – Shake [LNUK] by The Daily Street