A brand that’s becoming increasingly like a leading brand of yeast extract, Own have released a mini collection for the Fall season featuring three T-shirts and a crewneck, and it’s sure to make a stir.
The UK brand has nearly three thousand facebook fans, and had sold out of some sizes of the latest drop less than an hour after the launch, however, this success is counterbalanced by a venom-filled opposition (a microcosm of this can be found here). While I sympathise with those slating the unoriginality of the both Futura based logo designs, and the seemingly ONLY NY inspired pieces, you can’t get away from the fact they are aesthetically pleasing.
The mini collection features the ‘Bar’ Aztec influenced design on a grey tee as featured above, as well as a logo tee with signature Futura font, again in a grey tee but also in a purple sweat. The final piece for this collection is a navy (surprisingly not contrast) pocket tee with the “O” logo print, with all pieces coming with a turquoise woven neck tag.
The whole collection is available now from Own, I’m sure I don’t need to ask you to leave your opinions below.