Percival AW11 Fashion Film

To celebrate the launch of their Autumn/Winter 2011 collection, Percival have put together a short film showing off the product from their new cold weather season.

Percival as a brand are known for their creativity, so seeing this short film from them showcasing the A/W collection comes as no surprise. The film is directed by the brand’s very own Chris Gove, ensuring that the film personifies the brand name and ethos perfectly. Everything from Percival is designed and made here in Britain – to me, when clothing is given that British stamp of approval, I have thoughts of quality, detail and feelings of natural, earthy senses of Britishness, something which can be seen clearly in the film. We are big fans of the brand, and this video along with the quality and variety of clothing that is on offer from Percival shows exactly why.

The pieces from the collection that feature are a mixture of trousers, shirting, knits, and outerwear, all styled in a way that leaves you imagining how you could wear them yourself. This collection, I should also note, is not just for men, and some of the nicest items are also available in women’s sizes.

The fashion film also brings some great news with it, Percival are to open a pop-up shop in the heart of East London – more details are to follow on the site very soon, but for now, check out Percival for more.

Jamie Szulc

One of three co-founders of THE DAILY STREET, Jamie specialises in menswear and is currently Footwear Account Manager at Fred Perry.

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