Today we get our first look inside the brand new Supreme retail spot, set to open in London this Thursday. The opening marks the legendary New York brand’s first retail venture in Europe, and the end to a long wait for many UK followers.
Situated at 2/3 Peter Street in Soho, in the surroundings of other London destination stores like Tokyo Fixed Gear and Foot Patrol, the store is tucked away on a side street, away from the main shopping strip – a simple black store front and a single red box logo being it’s only identifying feature. Inside, the design is clean and minimal, as you would expect, with a large collage mural and a couple of custom artworks by Mark Gonzales filling the space. The store will stock the entire Supreme collection, including skateboards, footwear and special releases, just as in the US and Japan.
The Supreme London store opens officially this Thursday, September 22nd, at 11am. We’ll see you there.
2/3 Peter Street
London W1F 0AA
Tel: 0207 437 0493
11 – 7:30 Monday – Saturday
12 – 6 Sunday