It’s been a hot week for ‘Introducing’ posts, as today, Southerners The Broken Teeth step up to the plate with their first full T-shirt collection. The brand in fact introduced themselves a few months back with a small T-shirt drop, delivered low key without a formal store, but this is the first chance we’ve had to really get a feel for the brand and where they’re going.
The 3 piece collection is centered around the idea of growing up, how life forces you to think about a whole host of new things, like rent, bills, politics and petrol prices, leaving behind the things that meant everything to you when younger. The Broken Teeth choose to celebrate the good things in life with a simple, black and white collection. The three shirts are the front and back print ‘Jungle’, the Antwuan Dixon gracing ‘Dixon’, and the He-Man inspired ‘Greyskull’, and I’m big fan of the illustrations on all three. If anything, I’d say the choice to use an internationally known, US, Deathwish rider in a shirt design for an unconnected British label does seem a little odd, but the illustration itself is excellent, and I’m sure that wont hold it back.
The Broken Teeth are a brand we’ve watched for a while as they built up the ‘hype’ with free stickers and tumblr posts, before we even reached the first full release. It’s something we see more and more of lately, and it can be a dangerous game if brands fail to live up to their own hype, but in my opinion, The Broken Teeth have managed to avoid that, coming out swinging with a small, but solid collection, and an excellent lookbook too. I would have liked to have seen a few more designs, but I suppose you have to start somewhere, and with promises of several additional releases over the coming months, it looks like we won’t have to wait long for the line to grow.
Each design is limited to 50 pieces, and available from Angry Daves, Below, and the brand’s own webstore, later this week. Check out the full lookbook, and let us know what you think in the comments below. Find out more at The Broken Teeth.