Johnny Cupcakes SITCM 6 Releases

October is an important time of the year for Johnny Cupcakes fans, as it sees the release of the annual ‘Something In The Cupcake Mix’ (or SITCM) series of T-shirts. Every year, the brand release an exclusive selection of limited, numbered, Halloween themed T-shirt designs, with special cupcake mix packaging, and hold launch events at their flagship locations.

2011 sees the brand continue the SITCM story with a range of brand new, Halloween themed designs, this year taking inspiration from classic B-movie horror movies and titled ‘Monster Appetites’. The brand have produced video trailers for each of the four designs, three of which are available to view online now – Death for Dessert, Rise of the Two Headed Zombie Chefs, and Count Spatula.

SITCM 6 releases in the UK at the Johnny Cupcakes London store, on October 22nd. Expect to see a lot of people celebrating Halloween a little earlier than expected, with plenty of freebies and other All Hallows surprises. Check out the first three trailers below, and keep an eye on Johnny Cupcakes for more news on next Saturday’s London launch.

Adam Scotland

One of the three founding members of THE DAILY STREET, Adam is our Editor at TDS. Adam works in the streetwear industry for Out Of Step Ltd., specialising in both USA and UK brands. He also contributes to The Hundreds website.

Previous PostNext Post


  • Bossman75

    I always go all soppy and lame at Halloween. I love it. Can’t get enough Halloween themed goodies. This’ll be cool and hopefully not everyone will realise just how cool so there are some left on Monday when I go to work!

  • Pingback: Johnny Cupcakes ‘Robot Ovens From Mars’ | The Daily Street()