Here we see a nice video recap fromt the launch of Patagonia’s flagship store in Covent Garden last month.

You may remember our original recap from the store launch, filled to the brim with photos of brightly coloured bags and jackets, and of course that iconic logo. Well those chaps at Individualism decided to put the night on film, creating this brilliant three minute video, collecting a selection of people’s opinions on both the store and the brand itself (including Oliver Spencer). They also talk to some of the key people at Patagonia to get an insight into the brands past and why they selected this location.

Enjoy!

• About the Author

Alex Synamatix

One of three co-founders at THE DAILY STREET, Alex is our Editor-in-Chief, overseeing all TDS activity. Outside of TDS, Alex is a respected creative in his own right, from art directing club nights (comm•une) to consulting for some of the largest global brands.