PUMA x SHINZO ‘Bolt Near Future’ Collection

Puma work with Paris’s enthusiastic sport concept store SHINZO on this ‘Bold Near Future’ collaboration, which sees a combination of high quality output and unique inspiration.

Taking inspiration from Puma’s very own athlete, and fastest man in the world, Usain Bolt, this collaboration comes in 3 vibrant Jamaican inspired colour ups. Utilising the Suede silhouette, the inspiration is an interesting contrast to this original basketball performance classic. The shoes are constructed of sustainable leathers, a cork sockliner, recycled foam and all are accompanied with an organic cotton canvas shoe bag, which is a mindful approach from Puma. The Puma Formstripe is exchanged with a subtle and glossy application, with other details such as the lion graphic on the tongue representing Usain Bolt himself.

Available from Urban IndustryCrooked Tongues, Hanon, End and all other good Puma stockists now.

Chris Benfield

Chris is a multi-disciplinary designer working across editorial, print, identity and digital for a variety of industries. Previous clients include Nike, PUMA, Dazed & Confused and Boxfresh.

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