SoleHeaven ‘Trainer Angel’ Project

Introducing the ‘Trainer Angel’, a project that is the work of Newcastle’s premier sneaker boutique SoleHeaven.

The project aims to create a community for like minded footwear enthusiasts, both locally and nationally, and the ‘Trainer Angel’ itself acts as an fictional character, overseeing it all, centered around a scan-able QR Code coming in a variety of sizes. City skate parks and popular bars are among some of the spots that are now home to intriguing sneaker installations, the mark of the ‘Trainer Angel’, with classics such as the Puma Suede already being spotted high above the streets. Always close by to the installations, the Trainer Angel QR Code is pasted up where a simple scan with your smart phone will take you through to the online home of the Trainer Angel where you will be welcomed in to the community.

The Trainer Angel project not only brings like minded folks together, it also rewards loyal customers through social media outlets with exclusive deals for SoleHeaven itself.

Connect with the Trainer Angel through facebook, Twitter and the website.

Chris Benfield

Chris is a multi-disciplinary designer working across editorial, print, identity and digital for a variety of industries. Previous clients include Nike, PUMA, Dazed & Confused and Boxfresh.

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