Spotlight: Penfield camo jackets

With Penfield bringing out such a strong capsule collection of washed camo jackets this season, how could we ignore them? We grabbed a photographer and headed to a rooftop.

Shot by the talented Dan Douglass; he favours the documentary side of photography, which is evident throughout this shoot. Using a Mamiya 645 Medium Format camera (I’m sure the camera geeks are drooling over that mention), the shoot has that analogue warmth that only old cameras can give.

For the direction of the shoot, we wanted to take the usual inspirations of camo outerwear and the stylings of Penfield, and flip them on their head. To us, camo jackets like these conjure up thoughts of adventure in the woods, rugged chaps in smart but rugged Menswear doing sensible mature things in the forest. So we stripped that essence and reversed it, putting Chris on a London rooftop (the furthest we could get from a woodland scene) and asking him to pretend he was 12 again and in a bored / adventurous mood … so of course he started climbing things. We’ve all been there in the past, and let’s be honest, the child hasn’t really gone anywhere, he’s just better dressed these days.

As for the jackets themselves, we picked out the Penfield Rockford, Lakeville and of course the mighty Outback Yoke gilet. Although there are also matching camo renditions of the Ottawa jacket and Grendall shirt, we felt that this tight selection shon best light on the concept as a whole. Made from Penfield’s 80/20 premium down and covered in an insanely nice camouflage dry waxed canvas with premium leather detailings, these beauties stink of luxury styling. There’s just something about that washed camo look on puffa jackets that gets us very excited.

All the jackets are available now from the Penfield EU webstore, and I’m expecting them to drip into a selection of stores very soon.

You can view the entire set of images in full size here.
(view it in single page mode for best results)


Photography: Dan Douglass
Art Direction & Styling: Alex Synamatix
Model: Chris Set in Motion

Alex Synamatix

One of three co-founders at THE DAILY STREET, Alex is our Editor-in-Chief, overseeing all TDS activity. Outside of TDS, Alex is a respected creative in his own right, from art directing club nights (comm•une) to consulting for some of the largest global brands.

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  • George

    What are the shoes he’s rocking?

  • Sean H

    Great shoot! The camo range from Penfield is dope…. and you just can’t beat that med format feel, a success all round.

  • Synamatix

    Pointer Charlie in Sepia / Dark Brown

  • Andy D

    Brilliant shots.