New brand on the block, Stevenson Overall Co. have just hit our UK shelves with some fantastic Japanese denim with an aim to replicate outdoor wear from the 1800’s – 1960’s.
The intention of Stevenson Overall Co. is to make “very high quality clothing to be optionally worn at work (by types that are lucky enough to be able to wear what they want to work) or casually after work and on the weekends” … in other words, all the time. It’s interesting that the brand has specifically targeted ‘creative people’, despite the new collection inheriting a strong heritage workwear theme. It’s definitely a collection that will have strong competition from brands already on the UK shores, who incorporate a more subtle approach to distressing heritage garments.
Even with that, there’s some really nice pieces in their Autumn / Winter 2011 collection that are certain to stand out in a market quickly becoming over saturated with apparel donning the terms ‘heritage’ and ‘workwear’. One such highlight is the San Francisco raw green selvedge jean. It’s the Japanese brand’s premium take on a classic five pocket jean, expertly crafted from rigid, green selvedge Japanese denim. All those classic features you’d expect are included, copper rivets, contrast double needle chain stitching and a unique green selvedge inside leg detailing all on a straight leg five pocket constructed jean.
According to the brand, “we are not for everybody”, and the price tag may reflect that very statement.
The Stevenson Overall Co. San Fransisco Jeans are available at End Clothing for £285 a pair.