Urban Industry Present Winter 2011 Lookbook

Urban Industry have stepped things up a notch for their latest seasonal lookbook, choosing to shoot things indoors rather than in the coastal surroundings we’re used to seeing. The dark backdrop and lighting allows the product to really stand out, as we get a look at some of the best Winter product available this year.

I’m pretty blown away by this simple yet visually stunning shoot. The product is captured perfectly, with crisp, detailed photography, and it really shows the advantages of professional camera and lighting equipment. Framing of the detail shots is spot on too, allowing us a look at some of the finer details. Product selection and styling have been perfectly executed, with a strong mix of earthy tones and pops of bright colour to warm things up.

The whole thing is pretty much flawless, and manages to mix some more sartorial looks with clean and simple street fashion. Top marks to everyone involved in this production, every single piece looks great. Take a look at a selection below, featuring product from aNYthing, Carhartt, Herschel Supply Co, Nike, Obey, Penfield, Silas, Stussy, Timberland, Undefeated, Vans, and more (all of which is available to purchase here) and check out the full lookbook at Urban Industry.

Adam Scotland

One of the three founding members of THE DAILY STREET, Adam is our Editor at TDS. Adam works in the streetwear industry for Out Of Step Ltd., specialising in both USA and UK brands. He also contributes to The Hundreds website.

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  • S.B.

    good to see some VV there

  • luke

    shots are real nice