General LDN ‘MCMXCAD’ New Releases

Earlier this month, London based General released these two new T-shirts as part of their Autumn/Winter ’11 ‘MCMXCAD’ series.

Compiled of the blue Pocket T-shirt, and a clean white Roman logo tee, both designs are pretty simple, but carry the brand’s style well. The brand name itself refers to the non-specific and varied influences behind the brand.

In addition to the photos, the brand also produced a short video trailer which you’ll find below. Both tees are available now, for £20, from General.

Adam Scotland

One of the three founding members of THE DAILY STREET, Adam is our Editor at TDS. Adam works in the streetwear industry for Out Of Step Ltd., specialising in both USA and UK brands. He also contributes to The Hundreds website.

Previous PostNext Post


  • Josh

    CONGRATULATIONS!! on biting 10deep with one of their most well known slogans.

  • BEN

    Not necessarily , loads of labels bite that snoop dog lyric, must say tees look nice