Ask any European streetwear aficionado to name one of the most successful brands to hit our shores this year and Danish label Norse Projects will warrant a mention. The One Jean is now a staple inclusion to the successful collections Norse have produced since their conception in 2004.

With the slight reworking over past seasons, it’s evident that Norse take a serious approach with attention to detail in construction. We’re talking heavy duty 13.5oz raw white selvedge denim, a nice variation from the now all too common red selvedge many are accustomed to seeing. The rest is what you’d expect to see in a classic slim straight five pocket fit; contrast stitching, embossed rivets, button fly and simple clean rear pockets. Simplicity is everything with this pair of jeans.

The Norse Projects One Jeans are available over at Coggles for £120.

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Matt Miller