In Nottingham, a little empire is growing and goes by the name of ‘Mimm’ – Music Is My Motive, a unique clothing store, record shop, art gallery, and record label.
Set up last year by 23 year old Nathaniel Coltrane with some aid from the Princes trust, Mimm is a store that works hard to bring together Nottingham’s creative scene. It plays host to regular art exhibitions, one of which was a recent showcase of work by someone we are never shy of mentioning, notable UK photographer and illustrator Ashes 57, who the store have also worked on a special collaborative T-shirt with (watch out for more info on this soon).
Mimm also puts in the creative efforts where their record label is concerned. Every record released is accompanied by a T-shirt or sweatshirt, designed by a different local artist. The first release sold out within weeks, prompting Mimm to put out the second release with a limited vinyl pressing. The release comes from Nottingham’s Spamchop, is titled ‘The Chuck Up EP’, and will be released November 14th.
The short documentary video below gos into great to detail, uncovering Mimm’s story, the Nottingham scene, and recaping both the Ashes’ exhibiton and the Nottingham Creative Culture event recently held by the store, celebrating all things local. Head to Mimm for more.