Size? Winter 2011 ‘Colour Referenced’ Apparel

UK streetwear and sneaker store size? offer a colour coordinated collection of own-brand staple pieces to bulk out your wardrobe – with a triumvirate of colour sets to choose from, in red, blue and green.

Though an interesting idea, they aren’t the only UK store to use colour as a reference for linking product; I presume size? will be integrating this into their webstore soon due to the swatches they’ve provided with this collection. However, size? do it well and offering a variety of garments in a single colour allows the less sartorially apt of society to still have at least the guise of competency.

Each item is priced very reasonably, something that the store are keen to push, and from my own experience I can say their apparel rivals the quality of most other brands that they stock; a rarity at this price. The ‘Edward’ sweat is my favourite from the collection, and though I can’t see how a quilted hoody (the Mustang) could be deemed a staple item, each piece is executed well. The ‘Lloyd’ Chino is offered in a plethora of colours already, which can only be a good thing, as the khaki colour has outlasted it’s longevity for now I think.

The majority of the collection is available now from size?, with the fisherman beanies dropping soon. Check out a preview below.

Jonathon Bartlett

Jonathon is a freelance writer specialising in fashion and music journalism, having worked for the likes of MOO, Monocle, Light & Heavy and Versus Magazine.

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    the table top display has officially died.

  • Joely

    Varying colour based table top layout is dope! Big up size

  • Dan

    agree with Realitycheck.

  • FRED

    I’m tired of lazy hating – i suppose you guys have a revolutionary new way of displaying clothing………..

  • B

    can’t go wrong with the design and table top layout, but it just looks like a rip off norse table top in a rip off goodhood.