The Hundreds x Diamond Supply Co. ‘Forever Summer’

Two of the Behemonths of American (and more specifically, Los Angeles) street fashion, The Hundreds & Diamond Supply Co, have teamed up once again, to release the anti-seasonal ‘Forever Summer’ collection.

The name comes from the year-round warm Californian temperature, which never ceases to lead to a great deal of envy from all of those who live outside of the state, and the idea of keeping Summer rolling all year long. The floral Hawaiian theme is an interesting one, and the two brands have executed it flawlessly. With the two iconic logos almost trading designs, the Adam Bomb & the Diamond, it’s a solid collection based on two allover-print designs, with a few pieces that actually try something new – which is seemingly frowned upon as of late.

The pullover hoody and short sleeved shirt featuring the abstract pattern are definitely my favourites, adding a bit of colour to the Winter gear is never a bad thing. Whilst brown and black look great, for me at least, it actually highlights sartorial skill if you can pull off less conventional gear and still look good. Another standout piece for me are the contrast cuff trousers, something I feel isn’t utilised enough in our scene – they’ll be flying off the shelves for sure.

The collection will be available in the UK from tomorrow at Urban Industry, Chemical, Flatspot and Kong, who are also holding a launch event tomorrow evening.

Jonathon Bartlett

Jonathon is a freelance writer specialising in fashion and music journalism, having worked for the likes of MOO, Monocle, Light & Heavy and Versus Magazine.

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  • Ckelly82

    As a fan of what both brands have achieved, I find this collab very stale. The hundreds especially seem to be renewing the Adam bomb logo too many times. I preferred it when they kept it to a small logo on the sleeve or on the back of the neck. Some of the Hawaii / surf inspired tees remind me of graphics that mambo and quicksilver were doing ten years ago and personally I can’t see the contrast cuff trousers doing that well in the uk, they remind me too much of the cheap henley style elasticated jeans that we see far too much of over here. I’m also sure I had a pair pretty much identical from chipie in Leeds when I was about 9!
    No hate for either brand intended, I just hope they can go back to be as fresh as they were when the hundreds were putting out the paisley print hoodies 5 or 6 years ago!

  • derp1

    I agree with kelly, with everything.

  • http://www. John

    how much better could they have done

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