Air Jordan IV 2012 Retro (White/Cement)

Alright, so it’s 2012 and it seems Jordan Brand aren’t putting a foot on the brakes on anytime soon. Last year was a dream for AJ fans worldwide and it looks as if Jordan Brand are stepping up again for 2012, maybe they know something we don’t about the end of the world.

Kicking things off is this reissue of a certified classic, the Air Jordan IV white/cement. We haven’t seen this coveted model since ’99, back when the nostalgic Nike Air branding was still firmly in place instead of the Jumpman on the heel. Though that specific design element is not in place on this release, it’s great to see this shoe back after a long wait. These are one of the hardest shoes ever, with white, grey and black providing a solid clean look that translates well to street fashion. Hits of red on the outsole, coupled with the ‘Flight’ branding on the tongue provide extra details that work perfectly into the mix. The cement print is a little darker to that of the original, but shouldn’t stop you from purchasing. Aesthetically it’s simple and clean, but what mostly makes this shoe a classic is the relevance it has within streetwear culture and fashion, the basketball world and even design (and also advertising).

These are set to drop early February, and you can sign up for a release notification of your size over at Urban Industry now. Also keep your on eye on all other good Jordan Brand stockists such Crooked Tongues, End, Cooshti, Hanon and Foot Patrol over the next few weeks.

Images sourced from KICKZ-LAB.

Chris Benfield

Chris is a multi-disciplinary designer working across editorial, print, identity and digital for a variety of industries. Previous clients include Nike, PUMA, Dazed & Confused and Boxfresh.

Previous PostNext Post


  • jamiedonuts

    gonna be my first cop of 2012

  • luis morgan

    I second that

  • John

    Never really wanted to buy a pair of Jordan’s before but OH MY, these are too much.