HIPHOPHEADS is a new brand of paper-toys targeted towards hip-hop fans (naturally), taking people back to their musical roots by having a tangible product representing your favourite artists.
Originally produced by Chino Beige for her MA degree, she has decided to take on the idea and create a range of collectable products. The first series features The Notorious B.I.G, Nas, and Jay-Z, all packaged in 12-inch vinyl sleeves, a clear tip of the hat to the nostalgic days of buying records.
The video acts as a promotional piece, with musical accompaniment from MF DOOM, showing the process of putting together each ‘toy’.
An incredibly unique idea I’m sure you’ll agree, though seemingly tricky to put together, I hope to see more in the series soon. Series 1 will be available for purchase in late February from their online store.