It’s rare that I get hyped about the debut collection from a UK brand, but I’ve been eagerly anticipating the first release from Bristol brand Listen Supply since the first previews started to appear on Instagram. Following an in-store launch at the city’s own Fifty Fifty just before Christmas, this week, the brand launched their online store and their product to the masses.
A quick scan through the images below, and it should be easy to see why I was so keen. Listen kick things off with two wool/suede 5 panel caps, with black or cardinal wool uppers and tan suede peaks. The brand’s script logo is embroidered into the crown with tonal stitching – both are clean, quality pieces and will no doubt fly out quick.
Moving on, the brand’s emphasis is placed on clean and simple graphic design, with two basic Script tees, a black script crewneck sweat. The ‘Notorious’ design completes the debut collection, available in front-and-back-print style on black tees and coaches jackets. It’s all very reasonably priced too, with £25 tees, £35 5 panels, £40 crewnecks and £45 for the coaches jacket.
I find a lot of brands can often ‘miss the point’, focusing too much on a theme, identity, or USP, and missing out on what’s really important – strong, well designed product that people will want to own. Listen have smacked that nail right on the head with a faultless debut, and I can’t wait to see where they take it next. Get a look at the collection below and pick up something for yourself at Listen Supply. Let us know what you think of it all in the comments.