Air Jordan 2012

Last years Air Jordan 2011 allowed the buyer to switch up the midsole unit with the choice of two interchangeable midsoles. Suiting various basketball styles of play and providing more of a custom fit, the 2011 was the start of something interesting in the Air Jordan line.

Carrying on similar design aspects to the 2011 model, the Air Jordan 2012 takes personal footwear customisation to the next level. It’s a thorough and detailed basketball footwear package, with a triple drawer box that houses a variety of interchangeable sections. The main outer shell sits at the top and there are two inner sleeves with various levels of height and support, ready to place inside. The three different midsoles, named Fly Around, Fly Through and Fly Over, provide custom cushioning with Zoom, full Air units and a blend of both allowing for mix and match customisations to suit any style of play. As always with the latest Air Jordan performance model, the design is constructed of premium materials and this years model utilises the performance advantages of Flywire technology, a carbon plate outsole and finishes up with brogue style aesthetic touches.

Available from Crooked Tongues now.

Chris Benfield

Chris is a multi-disciplinary designer working across editorial, print, identity and digital for a variety of industries. Previous clients include Nike, PUMA, Dazed & Confused and Boxfresh.

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    funny how actuall basketball shoes get 0 comments but the retros get all hype from non ballers.