Both Billionaire Boys Club and sub label Ice Cream release a series of hoods and crews this week, marking the return of Ice Cream, laced with some of both labels’ original logos, and available exclusively through the brand’s European site
Bold colours are a key theme across the mini-drop, particularly for the Ice Cream product, but just as prominent with the heather grey/pink, red/black, and navy/blue BBC colourways. Three crewnecks feature the astronaut logo, while two pullover hoods hold the brand’s simple text logo. Ice Cream has been quiet on the scene for a while, but it returns with their original ‘cones and bones’ design on black, red, and heather grey crews, alongside the newly designed text logo on the much bolder orange, and blue, and some grey sweats.
Both BBC and Ice Cream are still really too much for me, but long time fans will no doubt welcome the return of the Ice Cream brand, and relish the opportunity to pick up some basic logo staples. You can pick up each of the items below exclusively at BBC/Ice Cream EU now.