Glasgow’s Fat Buddha store have chosen Valentines day to launch their own twist on the traditional lookbook, producing a set of Valentines cards featuring looks shot with product from the store.

Three looks, with red, blue, and white at their core (the colours of roses, violets, and sugar respectively) are posted up on the front of three cards, each with their own part of the traditional valentines message. The looks themselves feature product from Undefeated, Only NY, Diamond Supply, HUF and more – but it’s the concept itself which caught my eye.

It’s great to see the trend in retailer directed lookbooks continue to produce some of the more unique and interesting shoots, and props go to Fat Buddha for coming up with something we haven’t seen before. Check it out below and grab all of the product featured now from Fat Buddha and view more from the shoot on facebook.

• About the Author

Adam Scotland

One of the three founding members of THE DAILY STREET, Adam is our Editor at TDS. Adam works in the streetwear industry for Out Of Step Ltd., specialising in both USA and UK brands. He also contributes to The Hundreds website.