In anticipation of the official launch of Lazy Oaf’s Spring/Summer 2012 collection tomorrow, we take a look at the SS12 lookbook.
As far as UK street fashion brands go, Lazy Oaf most definitely stand on their own little unique island. Very much a Marmite brand, it’s either your thing or it’s not, but there’ often an item or two in each collection that appeals to someone in some way. This season sees Lazy Oaf continue with their trademark graphics, displaying them in an array of different forms across a healthy offering of cut & sew garments. All-over-print is always a strong part of each Lazy Oaf collection, and this one is no different, with both shirts and t-shirts getting the treatment.
I’ve got to be honest, some pieces quite simply aren’t as good as others. More specifically, the polos. I just feel like the Lazy Oaf approach doesn’t quite transfer across well onto polos, but that’s a personal opinion. Where the brand really shine is their graphic t-shirts and their printed shirts. The crayon design works seamlessly well in both a shirt and t-shirt. For me, the more pattern orientated designs stand out as the strongest, other than the black long-sleeved tee, which wouldn’t be out of place in an old Supreme or Santa Cruz collection, with its 90’s skateboarding style.
The collection officially launches tomorrow, with a party being held in the Carnaby store. Head down to browse the collection and receive 10% off all purchases, as well as some Lazy Oaf transfer tattoos.
19 Fouberts Place