Nike HTM FlyKnit Collection

Yesterday was an exciting day for any Nike Running fan, with the announcement of FlyKnit, Nike’s latest technological development. Here we see the first pairs to hit the UK shores.

This collection is part of the HTM project, an on-going collaborative effort between Hiroshi Fujiwara, Nike design god Tinker Hatfield and Nike Inc. CEO and designer Mark Parker. A lethal trio, I’m sure you will agree. Consisting of one pair of FlyKnit Racers and two pairs of FlyKnit Trainer+’s, it’s a small capsule collection, but it packs one hell of a punch. All models are Tier 0, something we haven’t seen too much of lately, as it should be, so expect queues.

Now, let me explain the magic that is FlyKnit to you. FlyKnit is the latest innovation to emerge from the infamous Nike Kitchen, crafted especially for runners. This is some serious technology and possibly one of the most exciting things to come out of the Nike camp in recent years. Using very specific yarns and fabric variations knitted together, the materials are used precisely where they are needed, and only there, giving a super lightweight end product. Other advantages include a near seamless construction, giving a foot hugging shape. Check the teaser video at the bottom of this post – if that doesn’t get you excited then you clearly don’t like new technologies in footwear. When I first saw the video I reverted into a small child and found myself squeeling with excitement.

The HTM FlyKnit collection is actually the debut for FlyKnit globally, with the general product dropping at some point in July. This collection sees the Racer take on a US Track & Field colourway; the exact same shoe that made it’s debut at the US Track & Field trials last month. These are the first pair to be dropped exclusively at Nike’s 1948 store at 12pm this Saturday (25th February). The only other locations you’ll see this drop will be New York and Japan.

We’ll keep you posted with release info on the HTM FlyKnit Trainer+ in the coming weeks. Good luck to everyone in this queue this Saturday!

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Alex Synamatix

One of three co-founders at THE DAILY STREET, Alex is our Editor-in-Chief, overseeing all TDS activity. Outside of TDS, Alex is a respected creative in his own right, from art directing club nights (comm•une) to consulting for some of the largest global brands.

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