Yet again Scandinavian brand Norse Projects have delivered a fine collection for their Spring/Summer 2012. This lookbook showcases the garments within by reverting back to basics, shooting in a studio environment, a contrast to the lookbooks we’ve seen form the brand previously.
In my opinion, Norse Projects are a brand who continuously push out some of the most stylishly subdued collections about. This collection is no exception, and ‘stylishly subdued’ just about sums up the vibe of this lookbook and it’s great simplicity. The collection includes the collaborative backpack with Ally Capellino as well as the new Elka Parka, this time in the brighter, but great choice of orange. The highlight for me though is the Hak Suede Jacket, a piece that may scream Jerry Seinfeld, but looks oh so good. The rest of the collection lights up our Spring with some nice colour, along with some quieter, classic, tailored styles that the brand has gained respect for over the years.
Images sourced from GQ