UK brand Own have risen from their own ashes after apparently ceasing activities late last year. True to form they’ve developed various new crewneck sweats, tees and some headwear for the remaining cold(er) months of the season.
The brand are ready to take the year by storm and are perfectly on trend with the colour and pattern choices they’ve used for this range of apparel. Three crewnecks, three tees, and two beanies make up the latest release, most with bold text logo graphics, alongside a couple of ‘pocket’ style prints, and most of which featured in the brand’s final drop last year. The promotional shoot for the collection is also on point, with great photography highlighting each item.
My favourite piece from the collection is the leopard print logo crew – it’s difficult to find leopard print pieces that aren’t obviously flamboyant, and I feel they’ve done it well, adding a little extra touch to what a staple item.
The cranberry and navy beanies are available now, with the rest of the collection available from Own. as of the 10th of February. Check a selection of shots out below.