Last Thursday, Carhartt – Work In Progress established themselves in the land of East London, renovating a 200 year old shop to great success.
Located very prominently on Shoreditch Highstreet, the new Carhartt WIP store sees the brand move into a beautifully renovated and not overly large space. Sticking to the roots of the 200 year old listed building, Carhartt WIP have sourced a collection of reclaimed materials such as decking from an old amusement pier in Great Yarmouth, Douglass fir timbers from a decommissioned British Military barracks in Gloucester and 200 year old oak from a small Scottish dairy farm. Pretty impressive, no?
The store itself is beautifully clean and understated, retaining a rugged industrial feel that is softened by the extensive use of aged wood. The neon logos, created by artist Pietro Sanguineti, bring a modern edge to the store while keeping it almost retro in a way. The Red/Orange piece inside the shop is really quite something.
The store is stocking a very deliberate and focused selection of clothing from the brand, including their collaborative efforts with the likes of Uniform Experiment, A.P.C. and Neighborhood. When you’re next in the Shoreditch area, I strongly advise visiting this store, if only for the decor.
Carhartt WIP E1
191 Shoreditch Highstreet
Photography: Alex Synamatix