On the 8th of March, London saw Edwin opening up their new European flagship store located in the heart of East London, taking over the space that Three Threads once occupied. The store is pretty minimal with a rustic twist and contains everything you could need, from their infamous denim right through to their t-shirts and outerwear, not to mention some beautiful vintage omega timepieces.
The night was a drink fuelled meet-up with familiar faces left right and centre, giving a perfect excuse to catch up with those less often seen and creating a very friendly atmosphere. One of the main focus points were the motorbikes, as seen in their lookbooks, sat outside the store and then darting off into the night around 9 o’clock. If you know how narrow Charlotte Road is, then you can imagine the noise these bikes made.
The store is surprisingly large in size, with a nice stripped back aesthetic that compliments both the space and the product within it. It’s well worth adding this to your list of regular stop offs when you’re in Shoreditch, so I recommend going down and checking it out for yourself.
47-49 Charlotte Road
Photography: James Clothier