New out of Bristol comes Parlez Clothing, a streetwear brand with a clear focus on their British background, rather than the usual US references.
With a focus on graphic tees and fleece, Parlez incorporate a selection of traditionally British images into their designs, including crests, gilded patterns and deer. Their debut collection is comprised of 5 designs, printed across white, grey, navy, and black tees, hoods, and crewneck sweatshirts. As a final touch, the collection also includes a Harris Tweed bag built with cyclists in mind by local company (iL) Soigneur, which looks like it would make the perfect riding accessory, although it’s use might be limited to that alone.
The main downside for me is the clear and easily drawn comparisons to other brands, like Second Son, who have come before. These sorts of ‘Britishisms’ are something SS did so well, and although they have less of a presence now, it would be difficult for any brand to try this sort of thing without such a connection being relevant. That said, it’s great that Parlez haven’t just stuck to accepted streetwear standards, US sports logos and hip-hop references, and tried to create something which references their own background.
The brand’s debut collection is out now and available from Parlez Clothing.