Recap: Lazy Oaf SS12 Launch Party

Last week saw Lazy Oaf launch their Spring/Summer 2012 collection onto the streets of London, throwing a little shindig in their Carnaby store.

Lazy Oaf launch parties are always a good laugh, with a wealth of free cyder, a free transfer tattoo studio and most importantly a very warm and welcoming crowd. This one seemed a bit busier than that last, which was good to see, even when I got stuck in the middle of the shop floor.

The Spring/Summer collection didn’t disappoint, looking as good in real life as it does in the lookbook. Key items were leaping off the shelves, so if you have your heart set on something, head down and get involved soonish.

Photography: Alex Synamatix

Alex Synamatix

One of three co-founders at THE DAILY STREET, Alex is our Editor-in-Chief, overseeing all TDS activity. Outside of TDS, Alex is a respected creative in his own right, from art directing club nights (comm•une) to consulting for some of the largest global brands.

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  • rob

    like their ss12 a lot some very strong pieces

  • M

    @ROB. Definitely, really feeling the purple polo.

  • Joel Brown

    Print shirt screams Tyler. Looks crazy but, nice and unique

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