Last week, New Balance held a rather special event to celebrate all of their new Made in the UK shoes, right here in London.
Any New Balance fan will know that a large chunk of their footwear (arguably their best bits, if we’re being biased) is made right here in the UK. A small town called Flimby in the Lake District plays host to the infamous New Balance Flimby factory and produces some of the most sought after running shoes in the world.
With a strong spotlight on the UK this year, thanks to the Olympics, New Balance thought it was the right time that they brought special attention to their Made in the UK collections, inviting a select amount of people to view them all in person. Obviously, shoes were not the only thing at the event, with some incredibly good food and seemingly never ending drinks also. Held at the Wapping Project, it was a brilliantly picturesque and industrial environment that reflected the heritage of the Made in the UK line perfectly.
Personal highlights from the night had to be 890v2′s, especially the British Miler edition (featured below), the Cutting Crew pack, themed on three long serving members of the Flimby factory staff, the Farmer’s Market pack and the Road to London pack. It’s without a doubt a very strong year for New Balance, and I’m happy to say that a lot of their focus is on the UK and their UK made product.
Full info on all the product featured coming very soon …
Photography: Alex Synamatix