Last Thursday, NIKEiD rolled out the classic Cortez silhouette, allowing you to reinterpret this piece of running history to celebrate it’s 40th anniversary. The night also coincided with the official opening of the NIKEiD space at BOXPARK Shoreditch and a limited edition pack of the Cortez, which revolves around four artists creating a cover for the new limited edition mini Art & Sole book.
First, let me start with the space. The whole left hand side of the ‘Box’ is covered end to end with diagonal wooden shelving units.
At first glance, you see the odd trainer here and there, but when you look a little closer you’ll be presented with the whole conception of a NIKEiD shoe, from a blank canvas right up to an all out custom colourway with instructions below, not to mention a tonne of books I’d love to get my hands on.
In the centre there are two huge work tops with iMacs hanging from the ceiling, allowing you to create your desired piece of footwear there and then. It has the exact feel we’ve come to expect from Nike over the years and I’m more than happy for it to stick around for many years to come.
Now onto the Art & Sole side of the night. Graphic designers ‘Intercity’ have commissioned four artists to design the front cover of a limited edition mini Art & Sole book (Jiro Bevis, Matthew Nicholson, Rose Stallard and Shantell Martin), each being given a ‘base’ colour to work with and use on their interpretation of the Cortez. There is also an all grey suede Cortez for each artist, lined in the corresponding base colour. 40 pairs of each artist’s pack have been produced and will be sold over four weekends.
On the night Mikill Pane played master of ceremonies, with some incredible music being played from the nostalgic stuff to the dirtiest Techno offerings. There was also a silent charity auction for one of these artist packs, being held to raise money for London based charity ‘Art Against Knives‘.
All in all, it was a solid night all topped off by some seriously good pies from Pieminister being handed out. Get down to BOXPARK now to check the space out for yourself.
Photography: James Clothier