Today, UK retailer oki-ni launch another featurette, this time titled FOCUS and putting the spotlight on trends, themes and looks. 001 launches with a look at modern tailoring.
Not quite what you’d expect from the title, oki-ni have been quite diverse in their selection for this lookbook. It’s not a whole range of high fashion suiting, but more a collection of incredibly well tailored pieces of Menswear, put together in a functional yet inspirational manor.
Featuring items from brands such as A.P.C., Norse Projects, To-orist, Levi’s Made & Crafted, Acne, Rag & Bone, Band of Outsiders, Diemme, Nudie and Nike, it’s a solid collection with a great amount of variation in style.
It will be interesting to see how this featurette develops in the future. If it follows the path of any of oki-ni’s other venture into editorial content, it will be a great success. Not content with simply a very well presented lookbook, in true oki-ni style they have teched it out, allowing you to click on any individual item in the lookbook and be taken directly to it in the online shop. A nice touch.
You can view the full lookbook below, or see it fullsize and purchase any featured items over at oki-ni.