London skate brand Palace have teamed up with Umbro to create a capsule collection that stinks of the 90′s.
Two brands that I wouldn’t have put together personally, but make complete sense to be paired up, Umbro and Palace are both iconic UK sports brands. One being brand new and one having been around since the dawn of sports brands. It’s funny how the 90′s aesthetic of a brand such as Umbro has become very relevant again, and who better to team up with to put this forward than Palace, with their personal love of the era and football in general.
The collection seems to consist of a 90′s England football shirt from their away kit (too rad to even comprehend), a drill top and a reversible jacket, all co-branded. Dropping early April, I couldn’t be more excited for two UK brands to be working together.
Full info coming soon.
Styled image courtesy of i-D Online.
This makes no sense but perfect sense all at the same time. Really feeling this.
agreed, j. no sense at all but the stuff looks sick
Lev demonstrating exactly why Palace succeeds; they do what the fuck they want. Seriously clean shit and I can see all the little details that make me dig collaborative efforts. Seriously dope.
This is a great idea but the palace logo looks a little big next to the umbro logo.
this is so so cool. didnt see a collab like this coming!
Looking forward to copping some of this!
big step up!
Agree with J’s statement completely!
Umbro have been fuckin with palace/nts/boiler room/leisure/isys for a while now, tryin to get in on this hip stuff…. Boiler Room 5s was an umbro sponsored thing, all the big heads in that scene in London rock Umbro. And you know that Umbro are giving big money to all these brands.
But yeah pieces look real nice, I would feel kinda awkward wearing umbro though because I know that their rise as a brand of recent isn’t organic, but more a product of a few marketing heads telling Umbro to put money towards this culture in London. Big up to Lev and Palace though, granted they’re getting good Ps for this
yeh agree with slim, but fair play to umbro coz its working
Kind of weird from a skate brand that seems to be so slowly developing. But why the hell not.
well umbro is owned by nike. so maybe people from the nike skate/urban department have a influence in what they are doing / who they are working with.
Probably one of the best collaborations this year.
the red polo would receive the purchase
Digging the collab, might have to pick up the away kit.
What have they done apart from putting their logo on it?