After a pre-release event in the brand’s native Birmingham earlier in the month, Jilted Royalty now release their full Spring collection to the rest of the UK, through a new website, blog, and store.
The collection itself is tight – comprised of 3 T-shirts, 2 crewneck sweats, 2 zip-hoods, and 3 snapbacks – but with the work that’s gone into the small range, it’s size is easily forgiven. Each garment is completely custom made and packed with details that only really become evident on closer inspection. The heavyweight cotton T-shirts are finished with woven patches on the sleeves and hem, hoods detailed with custom metal zipper-pulls and hood-string tips, while the crews come with elasticated side panels and branded button snaps. The quality can’t be faulted, and the attention that the brand has paid to every part of the process is more than evident.
Jilted is a brand that is punching far above it’s weight when it comes to cut & sew product, and that’s not a bad thing – there aren’t many UK brands producing product at this level. The designs are pretty bold though, and aren’t likely to appeal to your more reserved streetwear consumer, with a style more in line with brands like 10.Deep and Crooks & Castles. Check out a selection of images from the Spring Lookbook, shot within the local factories used by the brand below, and view the full thing, including a 3-part behind the scenes video interview here.
The full collection is available online from Jilted Royalty now.