Every product the brand releases seems more and more geared towards their new customer base. Heavy branding, lower prices, cheaper production, more accessible, nice and attention grabbing. I just don’t really feel this at all, it seems all wrong for a brand that always took pride in understated quality to be releasing adaptations of some of the cheapest TNF models and just slapping patterns on it and stuff. It feels like Supreme are having their Bape 2003 moment.

i completely agree with you Deadmowgli

how is north face over hyped?

u lot take this way too seriously

fuck me look at this guy, ‘erm actually, please see here a month ago on march 29th you commented on a new collection’ go and testify this case to yourself in the mirror pagen, no1 gives a fuck

Never seen a brand to split opinion as much as Supreme. At the end of the day its guaranteed comments and yeah a lot of it is subjective…. but damnnn man…. people love to go innnnn whenever anything drops.

Supreme are OG’s, and love em or hate em they been in this ting since ’94…before majority of dick riders were even born…. cats need to realise that although you try and maintain a core ethos and values, times change, as well as your market and consumer. Brands have got to be fluid in this marketplace and as we have seen with various naive startups, if you don’t facilitate the idea of change or experimentation to some degree, then you will die a quick and non-profitable death.

You can’t please everyone all of the time.
No one is going to be feeling every single item from every drop every year are they?

Me personally, I think it’s OK, not anything to go apeshit over, but its alright, the backpacks ain’t too bad. I’d consider copping. Some of the guys spitting vitriolic rants need to be easy.
To be honest guys, if it ain’t for you, then leave it as that then keep it moving.

After looking through a number of other forums and blogs, all the worst hate (and I’m not saying its anything I specifically read in this actual post – in fact i totally get where deadmowgli is coming from) just seems to from people that seem like they secretly mad cos they were to late to cop their favourite 5 panel.

A lot of cats that been around for all of two seconds think they above Supreme…when some of them trollers really need to GTFO.

Reality check!

Hold tight TDS anyway and the rest of the regulars on this

Since the london store and ofwgkta supreme have never put any pride into there clothing. If you remember the days of only the hideout and dsm where it was hard to kop a decent item there quality has fallan dramaticaly! Too many people now wanting an item with a logo so they can show off the fact they have an item from supreme. This collection will just be another on the list.

I think you’ve got some really good points REALTALK, and you certainly make a lot of sense. As far as it goes with me, in the same way that I think they’re having a Bape moment in that there’s a huge amount of hype and hysteria about the brand at the moment, I don’t think it’s going to last very long and it will eventually die down. The problem that arises for me hough is that Supreme has a large customer base of guys who go along on the release days and drop large amounts of money because they really support the brand.

What I’m starting to see is these guys getting more and more put off because they are surrounded by people who are only there to, as others have said, buy something with a logo on for as cheap as possible. It raises concerns for me that perhaps Supreme are alienating their customers in the interest of attracting the ‘weekend shopper’ by releasing product like this or the camp caps (something like 8 official designs in 2009, 22 in 2012?!) and they will just end up making less and less effort with the quality, expensive products that people really care about. We’ve already seen it in the case of some of the button-ups and Jumpers (the College Crewneck from S/S11 and the Harlem Crewneck this season, for example, are/were horrendous). There’s trying to meet your brand’s demand, and then there’s welcoming a new type of demand altogether. If there’s one brand that CAN control its own hype, it’s a brand that started off with the store clerks taking clothes out of customers’ hands and telling them it’s sold out when they didn’t like the look of them. It would be completely unrealistic to expect that kind of behaviour nowadays, but I still worry that the original customers aren’t being cared for.

S/S2010 – Expedition Pullover – Completely new silhouette, 2 unique colourways and a classic black, understated branding and completely unique to the brand.

S/S2012 – Venture Jacket – Cheap, low-performance jacket with a massive pattern and lots of heavy branding printed on, and a significantly lower price than ANY of the TNF collabs. The backpack was cheaper even than the Supreme backpack this season.

Yeah, Deadmowgli you have hit the nail on the head with a lot of stuff you said.

I myself was taken aback by the sheer expansion in volume in things like the amount of camp caps from the fall ’11 collection onwards…. It is definitely a question of supply and demand, and the type of demand you are catering to. And as as you say there has gotta be even more quality control and consistency when there are more numerous releases. There have been a few questionable inclusions, the last couple of seasons, most definitely. There examples you mentioned were spot-on.

There is a part of me that does miss the nostalgic appeal of previous years at the Hideout and DSM, but we can’t keep living in the past. What I normally do is rotate my stuff from previous seasons during the current one, so at least there is gonna be some variation between you and the next average joe on the street.

I’ve pretty much acquired the couple of bits I need from the S/S 12, so Im gonna be easy and see what the fall ’12 collection offers. Fall collections are normally a lot better anyway.

But yeah big up everyone for having a decent discussion about it!

street wear slowly dying out it becoming been there done that.
round 2 years ago brands like “supreme was a skate brand & obey were good now it sorta falling into the part of the “chino wanker look”
im getting abit sick of it & bored now & it not cause it not “UNDERGROUND” anymore why it shit just over rated now.

im more into my skate barnds like enjoy..fallen..DC & palace they bring somthing fresh in my eyes right now.

i remember the days i wore a hundreds snap back & cuff my jeans in college everyone was like what the hell you wearing .

^ There are still a load of quality brands out there and like you said Palace have demonstrated that it is possible to come out with simple streetwear and kill the game. Even they are suffering from the proximity effect with being so closely associated with the big name brands, remember.

The thing is that over the past few years people in the street scene have become more and more discerning. They feel the fabrics when they go into shops, they try items on, they look at the fit, they read the labels, they wanna know where it’s made. It’s great, because a lot of brands are taking note and upping their game again. Look at Umbro with the Palace collab. You would never really associate that brand with streetwear but they’re recognising the demand and trying to produce a quality product for that customer. Levi’s Streetwear, it’s affordable, quality denim specifically designed for skaters and street heads. Who would have seen that coming a few years back?

But then the streetwear fad kicked in and the ‘mass consumer’ is buying the product too, and they still don’t give a fuck, they still just wear whatever is in at the moment. So all you can really do is just keep doing your thing, keep looking for the quality, keep wearing the legitimate product and just let the idiots enjoy their camp caps and snapbacks because they’ll always be around. In the mean time there are some great brands like Fuct, Norse Projects, Goodhood, Nike and some of the Vans Vault/Syndicate productions and countless others who are still bringing the quality products without necessarily sacrificing the quality.

Well, it’s certainly not the first time a tosser has donned a camp cap and made the brand unappealing, and I think there’s a mixture of ‘streetwear over-protectivity’ with such a classic and revered brand, combined with a bit of frustration that what was originally (and is still often described as) the ‘counter-culture’ brand for the outsiders is now being embraced so enthusiastically by the general shopper. It’s a sense that what you thought was the cool secret isn’t so secret anymore, and perhaps won’t be that cool either as a result. I, for one, am fed up of being asked about “drops”.

Yeh, the store is busier and busier. I’m sure the people up top aren’t particularly upset about it; as I said, if they really wanted to then there’s plenty ways a brand like this could stem the hype. They’re the masters of selective selling to a profit. However, it’s 2012, not 1994, and the economy is fucked. We should be glad that the brand isn’t suffering the same way as so many other businesses, let alone brands, have done in recent years.

But yeh, as discussed before, I just think that if you’re into streetwear and clothes etc. that much then perhaps now is a good time to get your nose out there and start discovering new labels, rediscovering the old ones you used to love and just generally showing support for the brands that aren’t drowning in hype but perhaps deserve it? There are plenty of them out there, and whether you’re into your high-end streetwear (NBHD, WTaps, SSDD, etc.) or classic grown up clothing (A.P.C., Albam, Norse, etc.) or just straight up streetwear (SSUR, Fuct, Diamond, Trapstar) there really are a lot of other brands out there, doing it to the same degree of style and quality (well, let’s be honest, higher quality) and they aren’t anywhere near as blown up. So you know, you do you, real recognise real, all those sayings. Let the fad run its course, and in enough time the caps will be gathering dust under the bed along with Yu-Gi-Oh cards, Beyblades, Von Dutch Caps and Schott reversible hoodies. It’ll happen, don’t worry.