Video: Umbro x Palace

With their exciting collaboration dropping this week, Umbro and Palace launch this promotional video, once again with a very strong 90’s aesthetic.

Similar to Palace’s skate film Tres Trill, this promo has been shot on VHS. It seems like Palace have a love affair with the 90’s, and not in a way where they subtly reference it in trends or styles, but attempt to fully recreate it through VHS, smoking in pubs, Burberry prints and vinyl. I for one am a fan and share their love of the estranged era and all it’s quirks.

The video itself features a bunch of the Palace family all getting pissed up in a pub, watching the 1990 England game that the team kit has been re-issued (unofficially) from. Those with a keen eye will notice that Joy Orbison doesn’t only feature on the soundtrack, but also on the turntables in the pub. A pretty entertaining twist to the video. The video’s director Ewen Spencer has nailed this one. It may as well be some missing footage from Human Traffic.

Head over to Dazed Digital where you can read a short interview with Palace head honcho Lev Tanju about the video and the collaboration as a whole. Make sure you check out the video below. The collection is available at Slam City Skates, The Hideout and Present.

video-Umbro-Palace-Collection

Alex Synamatix

One of three co-founders at THE DAILY STREET, Alex is our Editor-in-Chief, overseeing all TDS activity. Outside of TDS, Alex is a respected creative in his own right, from art directing club nights (comm•une) to consulting for some of the largest global brands.

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Comments

  • gully

    this release reminds me of the days when i used to support crystal palace fc!

  • luis

    The 90s were brill

  • Scott

    Everything about this, i cant wait for.

  • AD

    Basically props to palace this drop has brought them up in my estimations. for me, they have hit the nail on the head umbros golden era was most definately the nineties, the football shirt keeps true to that and that varsity (which ive heard is reversible) adds something more current to the mix…. feeling this.

  • ASC

    Great job. Love the vid and collection.

  • J

    Supreme shop owner takes a nice drop there at the end

  • http://sp s.p

    love it love it love it

  • jonus

    hahaha wheres danny dyer

  • J

    bang on