adidas Originals once again show their pride for Team GB, this time with a more lifestyle range in the form of the Team GB Tailored Sport Collection.
The collection itself is a little hit and miss in my opinion, and definitely not as strong as the Archive Team GB Collection. However, there are a few pieces and looks that work, more specifically the look at the top of this post, which I can’t fault. The collection is supposedly a preppy approach to sportswear, and I can see this is a few of the pieces, but not all of them. I can’t help but feel that the boat could, and should have been pushed out a little further to really execute that.
As for the lookbook, it’s a real pleasure to look at. Styled by Sunday Times Fashion Features Editor Michael Hennegan, and shot by photographer Cameron McNee, it’s a success to say the least. The colours in the photographs are something else – rich and enticing, without being too vibrant. Cameron McNee has managed to replicate some of the pastal colour inspirations of the collection into the photos themselves. I’m a fan of the styling and art direction; nothing too contrived in the slightest. Again, the top image really does it for me on this. Simple, yet powerful, and everything in that photos fits, even down to the model and his slightly 90’s haircut.
When asked how it was to work on the lookbook, stylist Michael Hennegan made some rather interesting points:
“It was interesting to me to take a range from a brand with such a prestigious sporting background as adidas, and position it in a very different arena. The preppy look and feel is perfect for our British Summertime. We wanted to give it this sophisticated flavour whilst staying true to the sports heritage of the brand.”
I think they succeeded.
The collection is available now online from adidas.co.uk and select retailers.