As part of a series of short films about East London and the people who live and work there, in advance of their upcoming Hackney Weekend festival, BBC Radio 1 present this short interview with Cieron, the man behind T-Shirt Party.

The video sees Cieron talk about why this particular part of East London is important to him and his work, along with his reasons for starting T-Shirt Party, and a chance to see his particularly lo-fi tee production in action. Check it out above and head to T-Shirt Party to grab any of the current second season of tees (I am 100% copping the Alesha number).

BBC Radio 1 Hackney Weekend 2012

• About the Author

Adam Scotland

One of the three founding members of THE DAILY STREET, Adam is our Editor at TDS. Adam works in the streetwear industry for Out Of Step Ltd., specialising in both USA and UK brands. He also contributes to The Hundreds website.