Only NY Spring 2012

New Yorker’s ONLY NY are finally set to deliver their Spring collection, a little later in the season than most, but the expanse of the range indicates that this one might have taken a little longer to put together.

Including the brand’s most comprehensive range of headwear yet (42 styles in total), along with the usual type-based designs on tees, pullover hoods, and crewneck sweats, ONLY’s Spring collection sees the brand build on their line of accessories with backpacks, roll bags, waist packs, and Cordura travel pouches in three sizes, all made in the USA. The only outerwear piece this season is the vintage sports-styled windbreaker, available in two colours, and on the whole, the printed designs haven’t progressed much, if at all, this season from the last – you’ll still find large chest prints of the brand’s name in various styles, along with a couple of ‘small hit’ options.

The collection’s weight is in the headwear, with numerous shapes, styles, and colours of cap. A few styles clearly borrow Polo stylings, alongside plenty of 5 panels and a few standard baseball-inspired snapbacks – the Throwback, Camper and Tombs stand out to me. This collection is unlikely to disappoint fans, but at the same time I don’t think it’s likely to win over anyone who may have needed convincing before. The collection is expected to be with UK ONLY NY stockists early next week. You can view a full list here.

ONLY NY

Images via Hypebeast

Adam Scotland

One of the three founding members of THE DAILY STREET, Adam is our Editor at TDS. Adam works in the streetwear industry for Out Of Step Ltd., specialising in both USA and UK brands. He also contributes to The Hundreds website.

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Comments

  • skidzl

    now this is what im talking about !

  • M

    YES

  • ghost

    ONLY have killed the game, in a bad way. dead brand.

  • dm

    Only is Streetwear By Numbers for people who don’t really have a genuine interest. Only Snapback, Obey Tank, Chino Shorts and Red Vans Authentics for your lads holiday to Zante.

  • D-Money

    who buys this tripe?

  • Alex

    The last picture is atrocious. One of the worst I’ve seen. She looks like a bloody idiot in that hat/jacket combo and the font on that baseball tee is one of the worst I’ve seen. Genuinely just looks slapped on. Looks weedy as hell. The only thing of merit perhaps is the vintage looking blue jacket, that’s the only piece I could see myself looking at in store or online and thinking ‘yeah that’s alright’. Otherwise they have little to no identity anymore and little to nothing to contribute.

    Preferred the quirkiness of other drops prior with the all other fish print.

  • Kane

    Couldn’t agree with dm more. Just all so boring and it’s been done to death.

  • jcmcmxci

    I work in topman (don’t ask), and DM’s comments stand. Only snapbacks, V necks, vans. Day in day out. Don’t blame them for raking in the big money though.

  • Scott

    Yet they still smash it and people still buy it, and more and more people do. I can understand why people think their a ‘dead’ brand in some respect, but realistically they aren’t in anyway. They have now become a major brand in a matter of a year and now push out too everyone. That’s how street wear is going these days anyway and i’m sure Micah and everyone else behind Only will just lap it up. It’s still mad to think they print on continental clothing too, but if it works, and it sells then i am sure they wont change. Not the best way to think considering the size of the brand, but still.
    I dont believe this is the strongest ONLY have released in many years, but it’s certain it’ll sell off the shelves in a matter of weeks anyway.

  • luis morgan

    Haha dm that comment is hilarious!!!that’s exactly what my mate has bought to go to Ibiza with the rest of the boys as well as a SUPREEM bootleg shirt (oh the horror) ONLY haven’t done anything remotely acceptable since the vintage 5panels that was neat.

  • dm

    Only remain pretty much unknown in their own country, most Americans I talk to have no idea about it. They’ve tapped into the SnapBack Wanker market in the UK and their expansive release of hats with lazy logo garments shows this, combined with the fact that almost all of their expensive outerwear pieces are on Sale on their website.

  • tdouble

    fuck it, Only NY making P’s now!!!

    the corner store is a good experience, but then again i reckon most of its ‘fans’ wouldn’t know about that.

  • Hunter

    Am I alone in thinking that caps generally don’t suit girls so well? no hate…

  • A

    Lazy release, Only are getting complacent. They can pretty much sell anything at the moment, but they don’t take into account. People leave shit brands behind and continue to support brands that have strong ethics and speak to them. Rather than slap their name on a T-Shirt and slang it.

  • Chris

    DM hit the nail on the head. This whole faux streetwear trend is utter bollocks, if you asked these helmets in their obey snapbacks and aztec print pocket tee’s who Shepard Fairey was they wouldnt have a clue. It’s an insult to people who have a genuine interest in streetwear brands. The good thing is, it will soon pass. Just like when these same people were sporting spikey v shaped haircuts and ripped jeans. You can spot these people a mile off because they look unsure of themself. Theres nothing wrong with Vans and Obey – as a brand, but they have been temporarily ruined by these clowns.

  • Pax

    Chris, very true

  • Dunce

    I agree with most of the above but all ive been reading is doom and gloom about streetwear lately. I wanted to get your opinions on what you want to see in street wear or what you think will move it on to the next level?

  • Jamie

    Some absolute joke comments on this thread. What’s ironic is that the ones who are posting negative comments about certain people wearing these brands are getting the applause when actually they are the ones who are showing themselves to be ‘clowns’ as one post mentions above.
    Why can’t people wear what they want exactly?
    The irony of someone suggesting they can’t wear a certain brand because it’s apparently been cheapened by others is quite something.