Goodhood presents ‘Unloveable’ SS12 Mens Lookbook

Goodhood continue to bring the goods with yet another fantastic lookbook for Spring/Summer 2012, titled ‘Unloveable’.

I’ve said it before and I’ll keep saying it for as long as they continue to bring quality like this; Goodhood have a talent when it comes to doing an amazing lookbook with zero pretentiousness. Taking the piss, but not looking unprofessional or foolish. It’s a breath of fresh air in the fashion world. If you’re thinking of shooting a lookbook for any reason, then Goodhood should be somewhere near the top of your list for references to study.

This lookbook for their Men’s Spring/Summer 2012 product plays on the idea of the unloveable man, taking their model and encouraging him to be unloveable, which is almost exactly the oposite of what a model’s job is. I think the title image says it all really.

Dripping with garments from the likes of Monitaly, Garbstore, Unrivalled, Norse Projects, Fallow Denim, Yuketen, PAM, Soulland and of course a healthy amount of Goodhood x R. Newbold, this is a beaut. The styling is on point as always and continues to uphold that Goodhood charm.

Head over to The Goodhood Store to view the images larger (and interactive).

Alex Synamatix

One of three co-founders at THE DAILY STREET, Alex is our Editor-in-Chief, overseeing all TDS activity. Outside of TDS, Alex is a respected creative in his own right, from art directing club nights (comm•une) to consulting for some of the largest global brands.

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Comments

  • http://www.iamdooom.com DOOOM

    Killing it!

  • joshua

    yes yes

  • pax

    SMASH’d.