HUF Summer 2012 Collection Lookbook

HUF deliver the visuals to accompany what looks to be an excellent collection for the Summer months. In it we see plenty of headwear, short sleeve button ups, tees, shorts, and a number of footwear styles.

The Chambray & Oversized Check shirts, and Chino Field Shorts are simple and straight forward Summer offerings executed cleanly by the brand this season. Some of the bolder pieces, which are likely to be some of the biggest sellers aren’t pictured in the lookbook, but you can expect to see tie-dye “Die Hippie Scum” tees, Plantlife Board Shorts, and Camo 6 Panel Volleys when the collection drops later this month. HUF’s footwear line gets stronger every season too, with the camo Hupper, royal blue 1984, bone Choice and bright red Southern pictured here likely to turn some heads this Summer.

The lookbook shoot doesn’t give too much away and as more of a teaser, invites you to have a closer look for yourself. Expect to find the collection at UK stockists shortly, including 5 Pointz, The Chimp Store, and Urban Industry.


Adam Scotland

One of the three founding members of THE DAILY STREET, Adam is our Editor at TDS. Adam works in the streetwear industry for Out Of Step Ltd., specialising in both USA and UK brands. He also contributes to The Hundreds website.

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  • Geoff

    HUF footwear is definitely coming on strong – the Pro is a quality skate shoe and the 1984 looks interesting. It’s a shame not that many stores stock the shoes and support a skater-owned independent brand.

  • mellowhype

    HUF never fails to impress. clean and simple.

  • JOE PS

    feeeling it! photography is great as well. that navy cap with the camo brim is fresh

  • James T

    yes, yes, yes!

  • D-Money

    Huf ain’t the brand for me, but this stuff is shit hot!

  • fiyahbun

    those green high top creps are impressive

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