New Era opens Stratford store

New Era open up their second official London location at Stratford’s Westfield, perfectly timed for the Olympic rush.

Westfield will be putting the final touches to their shopping juggernaut in Stratford as the Olympics creep ever closer. Their latest edition to the fold is fitted hat champions New Era. As much as I am a fan of the tucked away, very personal feeling New Era flagship in Soho, this new Stratford store does look enticingly open. The full glass front allows a wealth of light into the store and the high ceilings give new options for displaying epic walls of hats.

As with most New Era flagships, the design is simple, clean and effective. Once again the brand put to use their rather ingenious hat display walls that slide out to reveal stacks of the same hat in different sizes, keeping stock tucked out of sight but ready to hand for when needed.

There’s not much else to say about this store to be honest – it’s hats upon hats upon hats. If you’re a fan of New Era than it will look like heaven, if you’re not a fan then it will probably look quite the opposite. Pay the store a visit and say hello when you’re next in the Stratford area.

New Era Stratford
126 The Street

Alex Synamatix

One of three co-founders at THE DAILY STREET, Alex is our Editor-in-Chief, overseeing all TDS activity. Outside of TDS, Alex is a respected creative in his own right, from art directing club nights (comm•une) to consulting for some of the largest global brands.

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  • q

    Mitchell and Ness are a far superior manufacturer of headwear

  • dm

    ^ plus if you wear a Mitchell and Ness Snapback then everyone will know you’re a stylish dude who knows where it’s at when you go on holiday to Zante with the Lads.


    They need to open a Mitchell and Ness store, New Era is an OLD ERA! The only way New Era can come back on top is if they do reasonable priced customised Caps.

  • Ash

    ^ I swear this site has nothing but pouting little brats on it. Nothing positive or constructive at all. This site would be better off just locking off the comments and just having the articles. Because it seems like EVERY post no matter what its about gets a bashing from the experts on the comment section. Absolutely ridiculous

  • whowhat

    ^ comments are the best part. You just take this too seriously.

  • Deadmowgli

    ^ so go to a different website that doesn’t have a comment section and stop pissing out your eyes because people are willing to express an opinion you herb!

  • fiyahbun

    thats a beautiful looking store