New Era open up their second official London location at Stratford’s Westfield, perfectly timed for the Olympic rush.
Westfield will be putting the final touches to their shopping juggernaut in Stratford as the Olympics creep ever closer. Their latest edition to the fold is fitted hat champions New Era. As much as I am a fan of the tucked away, very personal feeling New Era flagship in Soho, this new Stratford store does look enticingly open. The full glass front allows a wealth of light into the store and the high ceilings give new options for displaying epic walls of hats.
As with most New Era flagships, the design is simple, clean and effective. Once again the brand put to use their rather ingenious hat display walls that slide out to reveal stacks of the same hat in different sizes, keeping stock tucked out of sight but ready to hand for when needed.
There’s not much else to say about this store to be honest – it’s hats upon hats upon hats. If you’re a fan of New Era than it will look like heaven, if you’re not a fan then it will probably look quite the opposite. Pay the store a visit and say hello when you’re next in the Stratford area.
New Era Stratford
126 The Street