Recently, Nike launched their Flyknit Collective initiative at their 1948 London space. We headed down to one of the early workshops to check it out.
Anyone who follows 1948 London on Instagram will either be aware of the Flyknit Collective and what they’re up to, or will most likely have seen it and wandered what on earth it is. Let me clarify for you; the Flyknit Collective is a new initiative from Nike that takes the key benefits of Flyknit technology and invites select creatives to convert them into practical, physical structures and spaces focusing on East London. People can enter via Instagram to be in for a chance for being part of the Flyknit Collective, and every time the subject / focus changes, the entries are wiped clean again, allowing for a new collective to be formed.
For the first week of the project the collective focused on sustainability. Over a five day period the select group did a selection of different workshops that included brainstorming ideas for the future of East London streets, photography, map plotting and illustration. By the end of the week the collective had created a very local-centric illustrated map of the local surroundings to 1948 London. We sent down our good friend Mr. Suffoca with his camera to document the final stage of the process; Illustrating The East. In this workshop, the collective joined forces with Daniel Force to illustrate the map that they had plotted the day before with Alice Moloney.
Check out the pictures below and be sure to keep up to date with the Flyknit Collective and make your own entry by following 1948 London (1948london) on Instagram. We’ll be keeping you updated with their progress as the project develops.
Photography by Suffoca / The Daily Street