Present Straw Boater Hats

London store Present have created these straw boater hats for those looking for a traditional British look this Summer.

As a store in general, Present manage to represent British tradition with just enough contemporary influence chucked in. This is almost exaggerated through their in-store brand and it’s always a pleasure to see. Taking a product that most people couldn’t comprehend in an outfit today, the straw boater, only at Present would it make sense.

For those looking to get truly British this Summer post-Jubilee, I doubt you could do it more justice than by busting a boater. Instantly I’m thinking punting, pub gardens, cricket and linen suits. Maybe even garden bowls, who knows.

These boaters will reward the brave, because if they’re worn well, they will look incredible. Head over to Present, where you can find them for £30 a pop.

Alex Synamatix

One of three co-founders at THE DAILY STREET, Alex is our Editor-in-Chief, overseeing all TDS activity. Outside of TDS, Alex is a respected creative in his own right, from art directing club nights (comm•une) to consulting for some of the largest global brands.

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  • teo

    Lafour’s stupid hat.