Benny Gold x JanSport ‘The Mission’ Backpack


After the previous installment of the JanSport x Benny Gold saga, the duo return with another great backpack named ‘The Mission’ – seemingly suitable for all occasions.

The two parties have found their stride with this one, and with it coming from the JanSport Heritage range, quality is the key focus. The bag itself comes in one sole colourway, ‘desert beige’, and features a plethora of details including waterproof front pockets, and a utility roll including bike attachments as well as a tablet holder.

The bag itself is made of heavy cotton and features a roll top, with additional back access providing entry to the main compartment, with many small details like the signature BG glider logo appearing throughout. A much cleaner collaboration compared to their last, which seemed to be aimed more towards education, as opposed to this which is more for recreation.

The small details are what make this second Benny Gold and JanSport collaboration. You can pick up ‘The Mission’ for £120 from Open Lifestyle, Fat Buddha & Urban Industry – however they are in incredibly limited stock so don’t sleep on it.

Benny Gold








Jonathon Bartlett

Jonathon is a freelance writer specialising in fashion and music journalism, having worked for the likes of MOO, Monocle, Light & Heavy and Versus Magazine.

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  • NIC

    Looks great! I felt Benny Gold went backward with their last collection, but this is really nice.

  • Ash

    Always impresses, it’s nice to see something as utilitarian as a backpack being so considered and well though out