A couple weeks ago we gave you an exclusive first look at the new lookbook from Joshua Gordon’s FucknFilthy. Now we take a closer look at the product shots.
Here we see the t-shirts and tank take on a predominantly humorous illustrative aesthetic with the graphics in a mixture of placements and a theme of arch type that runs throughout the collection. Standing aside from the illustrative pieces but still with the arch type theme slightly in mind is the team up with photographer Rich Gilligan, featuring a photograph of the brand name tattooed on the back of someone’s head. In addition to the t-shirts and tanks we see the woolen ball caps with a felt ‘F’ embroided on the front, a refreshing choice of cap for a UK based brand in my opinion and available in black and speckled charcole. Popping the cherry on the cake is the set of two gold and black pin badges which bare FucknFilthy imagery and lettering, a nice little touch that rounds off a collection that has clearly paid good attention to detail.