FucknFilthy come hard with an impressive lookbook that showcases their new collection, FF2012/01, ahead of it’s forthcoming release this week.
FucknFilthy is the brainchild of Dublin born and raised Joshua Gordon, now residing in Manchester. His creative skills have produced the photography behind this stunning lookbook as well as the clothing it showcases. Here we see a collection of cotton tees, tanks, and speckled woolen ball caps donned by model Fergus Heathcote as he roams the streets. Graphics are a mix of bolder chest prints and more subtle front placements with larger graphics on the reverse, and I’m excited to get a closer look at the wool caps with felt lettering and adjustable leather strap. The whole lookbook was modified & layed out by Irish designer James Cullen, which has resulted in a considered piece of editorial that excels beyond the standard lookbook, looking much more like a magazine feature.
There is no doubt that a young brand has come in at a high standard here. I really see FucknFilthy as something to get a excited about, and this lookbook certainly gears me up for the release soon to follow. The FF2012/01 collection drops tomorrow, 18th July, 12pm GMT at FucknFilthy.