Premium cycling clothing brand Rapha are giving their London Cycle Club a permanent home this weekend.

After the success of their pop-up cycle clubs in London and New York recently, Rapha have decided to open their first ever permanent cycle club and have chosen London as it’s location. Perfectly timed for the final of the Tour de France this weekend, people are welcome to hang out in the club and watch the final as it happens. Next weekend will also see both the men’s and women’s Olympic road race being screened in the club also.

Obviously, the cycle club will double as a retail space for Rapha, allowing people to get hands on with the product. However, it’s not all money focused as there will also be a strong focus on growing the London cycling community, be it through hanging out and meeting new riders or through one of their many rides that will depart from the store.

The Rapha Cycle Club London opens it’s doors tomorrow morning. More info on the rides can be found on the Rapha website.

Rapha Cycle Club
85 Brewer Street
London
W1F 9ZN

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Alex Synamatix

One of three co-founders at THE DAILY STREET, Alex is our Editor-in-Chief, overseeing all TDS activity. Outside of TDS, Alex is a respected creative in his own right, from art directing club nights (comm•une) to consulting for some of the largest global brands.